In it, they show themselves cutting different sizes of wrapping paper with ease, saying they were "blown away" by how smooth the device cuts paper. Personalised advertising may be considered a “sale” or “sharing” of information under California and other state privacy laws, and you may have a right to opt out.

Cutting wrapping paper with the Little Elf gift wrap cutter—and getting perfectly straight lines—is surprisingly easy. Try this unique and impressive gift wrapping technique that is guaranteed to leave everyone delighted. If the Little Elf gift wrap cutter looks familiar, you may have seen it on TV—it was featured on Shark Tank in 2019.

For cutting perpendicular to the roll, just pull the paper through the cutter where you want to slice and gently press the cutter away from you. You could be trying to wrap anything, and if it's a new bike, a cuddly toy, or a football - we wish you the best of luck.

The Little Elf Gift Wrap Cutter has a tube-like design that houses a durable steel blade safely out of site. Once the sheet of paper is the desired length, slide Wrapping Paper Cutter to the end of the roll allowing the paper to drop into the slot where the blade is embedded.

To use, simply slide the tool up one end of the tube, pull the wrapping paper through the device's open slot until you reach the desired length, and slide the Little Elf over the roll to slice your sheet of paper. We are no longer supporting IE (Internet Explorer) as we strive to provide site experiences for browsers that support new web standards and security practices.